What is Intel doing?

So now there is the flip chip. As techs how do you explain to the customer what they want or what they need? Which is the true direction of the intel cpu? I have read lots of reviews and reports but I am so confused with the flip flop Intel has done I do not know what to recommend. After years of Packard Bell and Compaq's most customers now know they need to look for "true" upgradeability. How am I supposed to tell them anything if Intel can't?

Yes, I am kind of venting but I am also curious.
Thanks for listening!

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I always do what the voices in my head tell me!