So let's say that you have the opportunity to be the president of Apple computer. What kinds of things would you do to make Apple a more dominant force in the PC world? And I don't mean to change the OS to resemble Windows or anything like that. I mean, what would it take to increase the current 5% market share to say a more reasonable figure like 10-15%? How would you market the Imac for instance? How would you persuade people to want to buy it? How would you get all the die-hard PC users to make the switch,.. or at least have a desire to use both? I'm just curious because I read something in the business section of the Mercury news today about how Steve Jobs is going to be running a whole new ad campaign hoping to increase business. So the thought had occured to me,.. How would I do it? I have some ideas, but I want to hear all yours first...