I was just looking at some of the subjects on the Windrivers.com site and noticed the article about AMD possibly using the Cyrix way of naming their processors ( 1.4GHz T-Bird becomes 1900+ as it compares to a Intel P4 processor). I read many of the TalkBack replies to the article, of which I would guess 99% of are against AMD doing this. I would have to agree with most of the arguments against doing this naming scheme. I think AMD has lost sight of what their processors are capable of and are concentrating too much on what Intel is doing. It's called advertising. The reason people (meaning average consumers) are buying Intel is because there is very limited awareness of AMD Processors. No advertising means no awareness. Even though the Blue Man Group commercials are the most idiotic commercials ever, they still put the Intel name in the minds of the average consumer. I realize AMD probably doesn't have near the advertising budget as Intel, but if they intend to get the message across to the consumer that their CPU is better, packaging it with a number that is compared to an Intel processor is not the answer. They just need to advertise and get the word out. I also noticed a few wrote that AMD was being hypocritical about megahertz vs. megahertz. When AMD reached 1GHz before Intel it was all about who had the fastest (read MHz) processor, but when Intel went past AMD with the P4 at 1.5GHz to 2.0GHz, AMD said megahertz didn't matter anymore. I just want the people who think AMD was being hypocritical to understand that since Intel went to the inferior design of the P4, a chip that was made specifically for high MHz but low IPC (Instructions Per Clock), MHz doesn't matter anymore. Now the industry is trying to compare one CPU against another based on clock speed and it doesn't work that way anymore. I will say that I am a AMD supporter and I run a T-Bird in my machine, but I didn't pick it because I hate Intel. I don't. I picked AMD because the price/performance (read value) of the T-Bird was far better than the Intel counterpart. I hope AMD will not try this name game as it will only confuse the average consumer. Instead, I hope they will finally understand that the reason Intel sells more is because Intel advertises profusely. To my recollection I can only think of one AMD commercial. It featured a runaway train coming right towards a man in a room. Two computers, one AMD the other Intel, which one to use to stop the train. Intel? Too bad. You chose poorly. SMACK! Why can't they make more commercials like that or any for that matter? What do you think?