Top White Papers and Webcasts

  • Live Event Date: October 4, 2018 @ 2:00 p.m. ET / 11:00 a.m. PT   The growth in eCommerce platforms has driven consumers away from brand sites to online marketplaces. According to recent research, one out of every four brand search conversions occur on an online marketplace. What makes the strategies of some brands work, while other lose out to the large marketplace appeal? Check out this upcoming webinar and join Eli Goodman, Jumpshot's VP of Strategy & Partnerships, and Sucharita …

  • How do you make your brick-and-mortar stores as smart as your website – so when customers walk in the door, you recognize them and cater to their individual tastes? What’s the key to making in-store shopping as frictionless for your customer as online shopping?   Read this research summary from the International Institute for Analytics to get started. You’ll learn how to use analytics to gain advanced insight from the Internet of Things: tracking chips, in-store infrared traffic …