I have a small shop in south florida and was wondering if anyone had any ideas on advertising? It is unreal how expensive ads can be. The really bad part is that you really have no idea if the ad will attract customers. What are you finding? Are you using any advertising? Word of mouth? My business has grown substantially over the last 2 years, but mostly from reputation and recommendation. Ads have proved to be expensive, and for the most part, little bang for the buck. Any suggestions?