I just had to recover from a bad BIOS upgrade to an Award bios - the "required" flash program refused to flash a bios with a bad checksum (from the 1st burn that went bad)
after a day of poking around the web on my backup machine, i found a flash programmer that actually worked
go to http://www.msi.com/support - there are two utilities there (amifl826a.exe & awdfl783m.exe) that are supposed to be used to switch from ami to award and vice-versa!
I used the awdfl783m xxxxxxxx.bin command and it flashed the 1st try.... with a bad burn, anything is better than trashing a board!

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Being normal is just an excuse for poor imagination!