OK,
click start, run and type in
msconfig
click ok
go to the start up tab at the end
boxes that are NOT checked mean the program will not start
Are there any creative programs in there unchecked?
If yes, check them, click apply and ok and restart your computer.

Now do you get the eax tray icon?

If not, you can reach it through start, all programs, creative menu and there is probably an option to show the tray icons in there somewhere.