They're going after brand recognition. They're hoping that "Intel" will be imbedded deeply in your subconcious, and you will automatically assume that it's the best (why not? They have the most commercials out). When the consumer goes to buy a system, they automatically ask for Intel.
All companies do this. It's a marketing tactic.

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***the Beast
- Fate drove me here...then told me to get out of the car...